Video by Noel Calubaquib, Interview by Yelena Scheidler

The historical Miss USA continues to impact the country and even world every year, bringing beauty to life.  Dash Talents took part in the  72nd MISS USA 2023 PAGEANT in Reno, Nevada, and it was unforgettable. Miss Utah USA Noelia Voight claimed the prestigious title of Miss USA, while Miss Teen New Jersey USA, UmaSofia Srivastava, was crowned Miss Teen USA on September 29, 2023.  The pageant had an extra sparkle this year with the addition of the new president and CEO of Miss USA, Laylah Rose.

Video and photography by Noel Calubaquib

The meticulously orchestrated event was broadcast on The CW, featuring accomplished hosts from E! NewsKeltie Knight and Adrienne Bailon-Houghton for Miss USA and Justin Sylvester for Miss Teen USA.  The Miss USA judges’ chairs were filled with celebrities who were admired by the large audience and the beauty queens alike; including, designer and businesswoman Nicole Miller, actress, director, producer, and entrepreneur Vivica A. Fox, Countess Luann De Lesseps, model, philanthropist, and entrepreneur Emina Cunmulaj Nazarian, as well as beauty entrepreneur and founder of One/Size Beauty, Patrick Starrr.  The judges for the Miss Teen USA pageant were actress, producer and entrepreneur Emily Shah; founder of Kopu Water Mindy Mahy; the first Miss Teen USA Ruth Zakarian; entrepreneur and television personality, and Stand Up Comedian Kae Cazorla; and model and content creator Tabitha Swatosh with Chris Persky and current Miss Teen USA Faron Medhi served as commentators.  Jordan Kimball and the reigning Miss USA, Morgan  Romano, served as commentators for the event.


Dash Talents conducted exclusive interviews with the judges on the red carpet, seeking advice for the competing ladies. The judges emphasized that they were in search of a winner who embodies the complete package, placing utmost importance on authenticity and confidence.  We sought guidance from the renowned beauty guru, Patrick Starrr, for makeup artists working behind the scenes. His straightforward advice? Just go for it!  


This year, The Miss USA Organization proudly welcomed Laylah Rose as its new President and Chief Executive Officer (CEO), bringing a wealth of experience and dynamic leadership to the pageant world.  Laylah Rose comes from a lineage of five generations of resilient female leaders, each an example of success and determination in their respective fields as entrepreneurs, CEOs, and businesswomen. Prior to assuming her role at Miss USA, Laylah Rose was the CEO of the VIP Pageantry Network and the owner/designer of the esteemed clothing brand, Laylah Rose Couture. With a myriad of accolades to her name, Laylah Rose emerges as the essential leader for the Miss USA organization. Her passions extend beyond the realm of fashion, encompassing philanthropy and education. Laylah Rose’s unwavering commitment lies in maintaining the elevated status and community impact of the Miss USA organization. As we look ahead, we eagerly anticipate the lasting influence she will undoubtedly imprint on this organization in the years to come.

72nd Miss USA and Miss Teen USA events. This time, delegates were given the freedom to bring their chosen glam teams during the week leading up to the finale. Instead of being tied to a specific beauty brand or team, artists from across the United States had the chance to showcase their creative talents. Yelena Scheidler from Dash Talents was part of a team of hair and makeup artists (Hernan Rivera, Mike and Maricruz Martinez), focusing on glamming Miss Maryland USA Savena Mushinge, Miss New York USA Rachelle Di Stasio, and Miss Teen Maryland USA Madelyn Posey. The delegates enjoyed personalized glam sessions followed by photos, capturing the essence of their beautiful experience.